In today’s society looks and appearance really matters!

Ask yourself – if you were to pick a piece of wrapped candy from the shop shelf and put it in your shopping trolley – would you pick the one with a misaligned wrap or the one with a perfectly aligned wrap?
Furthermore, what kind of thoughts about the manufacturer of the product goes through your mind if the wraps are a blend of perfect items and mishaps in varying degree?
To avoid less attractively packaged products to reach the shop shelves vision is used for verifying the product.